Lalamove, traditionally known for its delivery services, has entered the Malaysian e-hailing market with its new service, Lalamove Ride. Available exclusively in Klang Valley for now, this move aims to diversify the commuting options for Malaysians, promising convenience and competitive pricing.
Lalamove Ride: A New Commuting Option
In a Facebook post, the platform revealed its all-new Lalamove Ride service, which can be accessed through the existing Lalamove mobile app, compatible with both Android and iOS devices. The app’s straightforward user interface allows users to book sedan car rides, accommodating up to four passengers. This service expansion follows Lalamove’s receipt of an e-hailing license from the Land Public Transport Agency (APAC), marking its official entry into the sector.
Pricing and Availability
For those wondering about the costs, Lalamove Ride starts at a base fare of RM6, not including potential extra charges like tolls or parking fees. Payments can be made using cash or credits from the built-in e-wallet in the Lalamove app, offering flexibility to users.
Currently, the service is available only within Klang Valley, but Lalamove has plans to expand to other Malaysian cities soon. This strategic rollout aims to gauge the market response in the metropolitan region before broader implementation.
Market Impact and Competition
The introduction of Lalamove Ride has reinvigorated the Malaysian e-hailing landscape, previously dominated by major players like Grab. Lalamove’s new service is positioned as a basic, no-frills option compared to competitors like Bolt, which offers a wider range of vehicles including six-seaters and premium models.
Despite its early stage, Lalamove has not announced any promotional offers for new users. However, Lalamove does maintain a loyalty program, Lalamove Rewards, which could be an incentive for regular users.
As Lalamove Ride begins to make its mark, it will be interesting to observe how it impacts the broader market dynamics and whether it can sustain its momentum against established competitors.
Learn more about Lalamove’s ride-hailing service here.
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