Are you an SME navigating the challenges of finding certified Halal products, dealing with high ingredient costs, or just trying to make the Halal certification process less of a maze? Good news—your life just got a whole lot easier! Borong and Maybank Islamic have teamed up to launch Salaam Market, Malaysia’s first-ever B2B Halal marketplace, and it’s here to give local businesses a serious leg up in the global Halal game.

Aimed at simplifying the Halal supply chain for SMEs, this collaboration marks a new chapter for businesses in Malaysia looking to access certified products with fewer hurdles.
What Sets Salaam Market Apart?

For SMEs, the journey into the Halal market often involves balancing high ingredient prices, handling paperwork, and finding suppliers who meet rigorous certification standards. Salaam Market addresses these needs by providing a streamlined platform that connects businesses to verified suppliers and resources, making sourcing and certification less overwhelming.
- Direct Connections: With Salaam Market, SMEs can access Halal-certified products from a variety of suppliers across the region, including Malaysia, Indonesia, Cambodia, and Singapore, fostering more competitive pricing and smoother transactions.
- Supportive Financial Options: High costs can be a barrier, especially when entering new markets. By partnering with Maybank Islamic, Salaam Market offers financing solutions that are structured to ease cash flow concerns and aid in covering certification-related expenses, helping SMEs manage their bottom line.
- Built for Simplified Scaling: With digital tools for document management and compliance guidance, Salaam Market reduces logistical challenges, helping SMEs focus on growth, whether that means securing new products or expanding into international markets.
Why This Marketplace Is a Big Deal
The Halal industry is booming, with the global market expected to hit USD 5 trillion by 2030. The local Malaysian market alone could reach USD 113.2 billion! Yet, high ingredient costs, certification hurdles, and lack of funding have held many SMEs back—until now.

With Salaam Market, Borong and Maybank Islamic aim to change the narrative by simplifying everything. “For us, this is about making the Halal market accessible and affordable,” says Aizat Rahim, Borong’s managing director. It’s more than a marketplace—it’s a movement to empower Malaysian SMEs to go global with confidence.
The Future Is Bright for SMEs

For local businesses, having access to a resource like Salaam Market could mean fewer barriers and a more straightforward path to growth. As SMEs tap into this market, they’re not just scaling their operations; they’re contributing to Malaysia’s broader ambition to lead in the Halal industry.
Whether you’re an SME owner eyeing international growth or simply seeking to simplify your sourcing process, Salaam Market represents a shift toward making the Halal supply chain more accessible and sustainable for all players involved.
Ready to see what all the buzz is about? Head over to Salaam Market and explore the marketplace where sourcing Halal products is finally a breeze!
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