The TikTok Shop Summit Malaysia 2024 has just concluded, unveiling essential strategies and updates for sellers that will define the future of e-commerce. If you’re looking to elevate your sales, these three trends are exactly what you need to pay attention to.
1. Embrace Shoppertainment on Tiktok Shop: The Future of Online Shopping
The future of e-commerce is about more than just listing products; it’s about creating engaging content that resonates with audiences. TikTok Shop’s ecosystem of Shoppertainment—the seamless blending of entertainment and shopping—has proven highly successful.
In the first half of 2024, TikTok Shop recorded an impressive 2.2x increase in sales and 1.8x growth in affiliate creators, as Malaysian consumers increasingly prefer discovering products via short videos and livestreams.
The story of Dapur Pak Amir, a local disabled entrepreneur, is a powerful example. Through compelling content, he has amassed over 37,500 followers and sold more than 19,200 products, with interest from international markets such as Japan and the U.S. This highlights the immense potential of leveraging TikTok’s platform to build a loyal customer base.
Key Tip: Focus on creating content that is authentic and engaging. Tap into TikTok’s rich Shoppertainment tools to capture the attention of your audience and convert them into paying customers.
2. Capitalize on TikTok Shop’s New Seller Support Features
As part of its commitment to empowering sellers, TikTok Shop introduced several game-changing tools and features during the summit. This includes 5x more vouchers, increased traffic exposure, and the highly anticipated Unlimited Free Shipping voucher, which allows shoppers to stack multiple vouchers in a single checkout.
In addition, the all-new Bonus Cashback feature gives consumers the opportunity to accumulate cashback daily, making it easier for them to make repeat purchases while enjoying further discounts. These new features are expected to drive significant growth, especially with upcoming mega sales like 10.10, 11.11, and 12.12.
Key Tip: Make sure you take full advantage of these features by optimizing your participation in the upcoming sales events. TikTok Shop’s support can help drive higher conversions while offering greater value to your customers.
3. Join the #JomLokal Movement and Showcase Your Products to a Wider Audience
TikTok Shop’s collaboration with the Ministry of Domestic Trade and Cost of Living through the Kempen Beli Barangan Malaysia (KBBM) campaign has created a unique opportunity for local sellers. The #JomLokal initiative aims to spotlight 300,000 locally made products on a dedicated KBBM page, empowering over 8,000 local sellers.
This initiative not only encourages consumers to support Malaysian products but also offers sellers an invaluable platform to increase visibility and sales through TikTok Shop. With discounts up to 30%, free shipping vouchers, and creator spotlights, the #JomLokal initiative is a golden opportunity to boost sales while fostering national pride.
Key Tip: Local entrepreneurs should get involved by listing their products under the KBBM campaign, and leveraging the platform’s various promotional tools to gain more exposure.
Whether you’re a seasoned seller or just starting out, these trends offer a clear path to scaling your business on TikTok Shop. Don’t miss the chance to capitalize on the latest updates and join the #JomLokal movement to put your business in the spotlight.
Ready to level up your e-commerce game? Sign up at TikTok Shop Seller Center today and explore the TikTok Shop Academy for step-by-step guidance. Let’s get started!
Also read:
Discussion about this post