In a night filled with excitement at the TikTok Awards Malaysia 2024, Che Sayang Kitchen emerged as the star of the show, winning the prestigious Creator of the Year award. This remarkable achievement highlights not just the popularity of Che Sayang Kitchen but also the resilience and creativity that its creator, Qayyum Halid, has brought to the digital space. Beating out fierce competitors like Ryan Bakery, Sofyank, Shi Qi, Daddy Hood, and Sofea Shra, he stood out, capturing the hearts of viewers across Malaysia.
Qayyum Halid, a data engineer-turned-cooking influencer, hails from Seri Manjung, Perak, and holds a Bachelor’s Degree in Information Technology Systems from Universiti Teknologi Petronas (UTP). His journey has been nothing short of extraordinary. His “2-Minute Recipe” videos attracted the attention of many social media viewers, enabling him to gain 2 million followers on TikTok. This rapid rise in popularity set the stage for his success at the TikTok Awards.
But the success of Che Sayang Kitchen was not an overnight phenomenon. Before it became a viral sensation, the founder, Qayyum Halid, endured a series of setbacks that would have deterred many.
In his interview with BERNAMA, Qayyum reflected on the challenges he faced after six different business ventures—ranging from selling bread and running a steamboat business to launching a tech startup—ended in failure. Each setback, however, provided valuable lessons that ultimately led him to the discovery of his true passion in his family’s kitchen, where he finally found the winning recipe for success.
Leveraging the traditional recipes passed down from his mother, Qayyum began sharing quick and simple cooking videos. With nothing more than a smartphone, he recorded his cooking sessions, focusing on easy-to-make dishes that resonated with a broad audience. The tagline “2 Minutes, 1 Recipe with Che Sayang” became synonymous with Che Sayang Kitchen, as viewers were drawn to the accessible and heartwarming content.
As the popularity of Che Sayang Kitchen grew, so did its influence. Earlier this year, Qayyum was awarded Best National Food Influencer at the KNKV Viral Award 2024, solidifying his reputation in the culinary world. Reflecting on his journey, Qayyum said, “I thank all the voters. It felt impossible to achieve this, but thanks to doubled efforts, this was all made a reality.”
The recognition at the TikTok Awards was a testament to the impact Che Sayang Kitchen has made, not just in the culinary world but in the broader digital community. Qayyum’s story is a powerful example of turning failures into success and finding inspiration in the most unexpected places.
With future plans to expand the Che Sayang Kitchen brand into new products and offerings, Qayyum continues to inspire millions, proving that persistence, creativity, and a love for what you do can lead to extraordinary achievements.
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