After just a few days in cinemas, Disney’s Marvel blockbuster “Deadpool & Wolverine” is already among the highest-grossing films of the year. The eagerly awaited superhero sequel, which unites Ryan Reynolds as Deadpool and Hugh Jackman as Wolverine, has amassed $438 million globally. This impressive performance places “Deadpool & Wolverine” behind only a few of 2024’s biggest hits, including “Inside Out 2” ($1.5 billion), “Dune: Part Two” ($711 million), “Despicable Me 4” ($596 million), “Godzilla x Kong: The New Empire” ($567.6 million), and “Kung Fu Panda 4” ($545 million) in worldwide ticket sales.
Beyond his successful acting career, Ryan Reynolds is a formidable force in the business world. Known for his role as Deadpool, which earned him a spot among the world’s highest-paid actors, Reynolds has also made strategic investments that have significantly boosted his wealth. According to Celebrity Net Worth, his estimated net worth is $350 million.
As of 2024, the companies co-owned or sold by Reynolds are collectively valued at $14 billion.
Here’s a closer look at some of the key brands and businesses that have significantly contributed to his wealth.
Mint Mobile
Ryan Reynolds acquired Mint Mobile in 2019, transforming the wireless carrier into a major player in the telecommunications industry. His innovative and humorous marketing campaigns, leveraging his massive social media following, helped Mint Mobile attract a substantial customer base. In March 2023, T-Mobile announced a deal to acquire Mint Mobile and its parent company, Ka’ena Corp., for $1.35 billion, showcasing Reynolds’ business foresight.
Maximum Effort
He co-founded the production and marketing agency Maximum Effort in 2018 with George Dewey. The agency is known for creating viral ads for various brands, including Match and Mint Mobile. In 2021, Maximum Effort Marketing was acquired by advertising software company MNTN, where Ryan Reynolds now serves as CEO of the marketing division. The agency continues to operate independently, recently securing a first-look deal with streaming service FuboTV, valued at $10 million in shares.
Wrexham AFC
In a surprising move, Reynolds, alongside fellow actor Rob McElhenney, bought Welsh football team Wrexham AFC in 2020 for $2.5 million. Their ownership has revitalised the team, culminating in winning the National League title in April 2023 and securing promotion to the English Football League. This venture has not only been a financial success but also a cultural phenomenon, attracting global attention to the team.
Formula One Team Alpine
In June 2023, Reynolds and McElhenney joined a group of investors, including Otro Capital and RedBird Capital Partners, to back the Formula One team Alpine. The group acquired a 24% stake in the team in a deal worth $218 million, marking Reynolds’ entry into the high-stakes world of Formula One racing.
Aviation Gin
In 2018, Ryan Reynolds purchased a stake in Aviation Gin and took on the roles of creative director and board member. Under his leadership, the brand saw a substantial increase in visibility and market share. His marketing acumen and star power transformed Aviation Gin into a household name, culminating in the 2020 sale of the company to Diageo for an impressive $610 million.
Ottawa Senators Bid
Reynolds has shown interest in expanding his sports portfolio by joining a bid to purchase the Ottawa Senators, a Canadian NHL team valued at $800 million. Partnering with Ontario developer Remington Group, Reynolds’ bid could exceed $1 billion, including plans for a new arena, demonstrating his ambition in the sports industry.
Wealthsimple
Reynolds invested in the Canadian wealth management service Wealthsimple, which raised $750 million in 2021, giving it a valuation of $5 billion. His involvement has helped elevate the brand’s profile, attracting other celebrity investors such as Drake and Michael J. Fox.
1Password
Reynolds also invested in 1Password, a Canadian password management software company. Acting as the face of the company, he starred in its commercials. In 2022, 1Password raised $620 million, reaching a valuation of $6.8 billion, further showcasing Reynolds’ knack for backing successful ventures.
Nuvei
In April 2023, Reynolds bought a stake in the Canadian fintech company Nuvei, a global payments technology company based in Montreal. His endorsement and involvement aim to bring more attention to Canadian tech companies, aligning with his strategy of investing in innovative and promising enterprises.
The secret behind Ryan Reynolds’ impressive wealth lies not just in his success on the silver screen but in his entrepreneurial vision and strategic investments. His ventures across various industries reveal a talent for spotting and maximising lucrative opportunities. Whether disrupting the telecommunications market with Mint Mobile or making savvy investments in cutting-edge tech companies like Wealthsimple and 1Password, Reynolds has consistently demonstrated his business acumen.
Source: here
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