Singapore, The Star Theatre – In a landmark event at The Star Theatre, Singapore, TOGL Technology Sdn Bhd’s RewardsLink, 9R Limited’s RedPay, and Green Packet Berhad’s KiplePay announced the launch of the groundbreaking RewardsLink X RedPay Visa Card. This innovative card, with its tagline “Offset Made Easy, Pay Less With RewardsLink X RedPay Visa Card,” is set to transform the financial landscape.
Formalizing the Partnership
The launch event witnessed the signing of a Memorandum of Understanding (MOU) by key leaders:
- Mr. Calvert Choo, CMO of TOGL Technology Sdn Bhd
- Mr. Terry Swee, General Manager of RedPay
- Mr. Norhizam Abdul Kadir, Executive Director of KiplePay Sdn Bhd
Other notable attendees included:
- Mr. CK Chia, CMO of Eostre Berhad
- Mr. Karl Khoo, CEO of 9R Limited
- Mr. Billy Lee Beng Ong, General Manager of Product & Analytics at KiplePay Sdn Bhd
This partnership aims to create one of the first fintech-integrated points ecosystems, merging RewardsLink’s reward points with social engagement features for a seamless user experience.
Expanding Horizons
During his address, Mr. Calvert Choo revealed ambitious expansion plans: “With our strong strategic collaboration partners, our next targets include Singapore, Indonesia, Thailand, China, Vietnam, and the Philippines, with a particular focus on Indonesia.”
Plans are also in motion to extend partnerships with MasterCard and UnionPay, enhancing user benefits and global reach.
Strategic Collaboration for Financial Innovation
This new Visa card signifies a strategic collaboration among three industry leaders:
- RewardsLink: Integrates its robust loyalty program to offer attractive rebates and offsets at over 1.2 million merchants worldwide, combining financial services with social interactions.
- RedPay: As Malaysia’s pioneering e-wallet platform collaborating with RewardsLink, RedPay integrates with KiplePay to provide smooth transactional experiences and shared loyalty benefits.
- KiplePay: Offers a secure and seamless platform for the Visa card, ensuring efficient and safe transactions.
Key Benefits of the RewardsLink X RedPay Visa Card
- Global Spending Convenience: Users can spend at global Visa merchants, with the ability to offset reward points at over 120 million merchants locally and worldwide, making global travel and point offsets easier than ever.
- Innovative Points Redemption: The world’s first card to allow users to directly offset 10% of their bill with points while swiping, providing unmatched convenience and value. For instance, 10 points equate to RM 5, enabling a RM 50 purchase to be reduced to RM 45 at Visa merchants.
- E-Wallet and Withdrawal Convenience: Supports linking multiple bank cards, simplifies top-ups and withdrawals. The Visa card supports direct linkage with e-wallets, enables global ATM withdrawals and currency exchange.
Enhanced User Experience
The joint Visa card elevates the spending experience for RewardsLink and RedPay users, broadening the utility of points across various applications and aiming for widespread adoption and satisfaction.
Safety and Convenience
Offering a secure cashless alternative, the RewardsLink X RedPay Visa Card ensures seamless transactions, detailed spending monitoring, and user-friendly functionalities without the burden of credit card interest or penalty fees.
Conclusion
The launch of the RewardsLink X RedPay Visa Card marks a significant milestone, showcasing the power of strategic collaboration and innovation. By integrating advanced technology with user-centric features, this card is set to revolutionize financial management, offering unparalleled convenience, security, and value. As the partnership between RewardsLink, RedPay, and KiplePay continue to evolve, users can anticipate even more exciting developments and benefits in the future.
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