The ability to speak multiple languages can significantly broaden a customer base, reaching previously untapped markets. This concept was recently exemplified by popular Malaysian entrepreneur and celebrity Dato’ Seri Vida (DS Vida), who garnered attention with her linguistic prowess and humble demeanor.
A Memorable Interaction in Kota Kinabalu
DS Vida recently shared a TikTok video of herself engaging with customers at the Sabah International Convention Centre (SICC) in Kota Kinabalu. At her booth, where she was selling Salmon Salted Egg and other food products, DS Vida surprised many by conversing fluently in Mandarin with a local Chinese family who are fans of hers.
The family revealed that they had always wanted to purchase DS Vida’s food products online but had never managed to do so. Seizing the opportunity of her booth being nearby, they decided to visit SICC to buy the products and meet DS Vida in person.
During the interaction, DS Vida inquired how they knew about her booth, to which the mother responded that they frequently watch her live streams on TikTok. Expressing her gratitude, DS Vida thanked the family for their support.
The family left the booth with several food products, happily spending a total of RM565. This interaction not only brought joy to the family but also underscored the significance of face-to-face interactions in building customer loyalty and trust.
Watch the video here:
Praised for Communication Skills and Humility
In the comments section of the video, many Malaysians expressed their admiration for DS Vida’s ability to speak Mandarin. Commenters praised her not only for her multilingual skills but also for her humility and excellent customer service. One commenter noted how she is still willing to open a booth despite her success and status.
DS Vida’s interaction at SICC serves as a testament to the power of effective communication and the impact of connecting with customers on a personal level. By speaking to the family in their native language, she made them feel valued and respected, which likely enhanced their overall experience.
Fostering Deeper Connections
This interaction highlights a broader trend in business where multilingualism and cultural sensitivity are increasingly recognized as valuable assets. For entrepreneurs and businesses looking to expand their reach, investing in language skills can open up new markets and foster deeper connections with a diverse customer base.
DS Vida’s ability to connect with fans in their own language and humble approach to customer service serve as an inspiring example for other entrepreneurs.
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