airasia MOVE (formerly airasia Superapp) has appointed Nadia Omer as its new Chief Executive Officer, effective October 26, 2023. Nadia Omer is assuming the position of Chief Executive Officer from Mohamad Hafidz Mohd Fadzil, who served as the acting CEO of airasia MOVE since April 2023.
1. She previously worked with P&G, Nestle and PepsiCo
Nadia Omer boasts an illustrious career marked by her remarkable expertise in category conversion, consumer habit change, and ecosystem value creation. Her journey began in the corporate realm, starting with her early days at P&G and later encompassing significant roles at Nestle and PepsiCo.
Most recently, she served as the Chief Business Officer of Cars24 in Southeast Asia, demonstrating her versatile skills in diverse industries.
2. Nadia holds a Master of Business Administration from the esteemed Lahore University of Management
Additionally, she earned a Bachelor of Science degree with a focus on Mathematics, Statistics, and Economics, showcasing her well-rounded academic foundation.
3. “I have no doubt that she will hit the ground running the moment she officially steps in,” Tony Fernandes
Tony Fernandes, CEO of Capital A and Executive Chairman of MOVE Digital, expressed his excitement for the future under Nadia’s leadership. He emphasized the strategic importance of Nadia’s multifaceted background, positioning her uniquely to lead airasia MOVE forward as the preferred one-stop travel platform in the ASEAN region.
“She will also be working closely with BigPay, led by Zubin Rada Krishnan to offer seamless access to travel and financial services on one single platform, with integrated financial features,” he said.
4. Nadia emphasizes that her first and primary commitment is to airasia MOVE customers
“My first priority and commitment is our airasia MOVE customers, always offering best-in-class value and industry-leading products to make travel that much easier, safer and fun. I count on our teams to make every trip a delightful one so that we can win our customers’ hearts to make airasia MOVE the travel app of choice in Asean.”
“I’d like to thank Tony Fernandes for putting his trust in me and count on his continued mentorship to MOVE the business forward,” she said.
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