We’ve learned that numerous businesses have had to cease their operations due to the challenges posed by the post-pandemic era. Amid the economic downturn and the fall of the ringgit, many local businesses, especially SMEs, found themselves forced to make difficult decisions – and that includes Syukor Burger.
Syukor Majid, the founder of Syukor Burger with multiple branches nationwide, recently shared his tough decision on Facebook. He explained that the F&B branch at Puncak Alam had to close due to financial difficulties, stating, “We had tried several ways to survive, but we still can’t save it. Rather than keep losing every month, we believe it’s time to call it a day.”
Despite this setback, Syukor mentioned that his other branches continue to operate. He also shared that several restaurants near his restaurant had to close down due to the lack of customers.
“In every crisis, some fall and some rise”
As an entrepreneur, Syukor emphasized that he couldn’t give up due to his responsibilities as an employer. Explaining the closure of one of his F&B branches, he noted the changing purchasing behaviours and spending patterns in recent months. As an entrepreneur, he recognized the need to adapt to new trends and redirect his business to prevent further failure.
He admits that his business marketing budget may not be as big as other companies, but he still allocates a small amount of money to promote his restaurants.
“Rather than just witnessing the ship continue sinking, I tried to save whatever I could”
According to Syukor, he has established a small factory to produce his new product line, sambal. He also converted a bakery factory to produce cookies. “It’s a drastic move, but this move has brought positive results.”
Currently, he manages to sell 20,000 bottles of sambal monthly, with hopes to reach 100,000 bottles in the coming months. This reflects a true entrepreneur’s mindset to continue adapting to the changing trends in order to save the business.
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