REV Media Group (REV), Dattel Asia Group (DTL), and Malaysia Digital Economy Corporation have united to create the OHSEM Digital Advertising Fund. With a substantial value of RM21 million, this initiative is set to transform the advertising landscape and empower small and medium-sized enterprises (SMEs) in Malaysia.
Officially launched by Communications and Digital Minister Fahmi Fadzil at the OHSEM Marketing 360 event in Bangsar’s Pullman Hotel, this initiative aims to break down barriers that often restrict SMEs to social media advertising due to its lower entry costs.
Thanks to the fund, SMEs can now access premium content platforms, such as New Straits Times, SAYS, Berita Harian, and Harian Metro, and place advertisements worth RM8,000 for just RM1,000. This opportunity unlocks a new dimension for SMEs, allowing them to reach broader audiences and enhance their brand presence.
Furthermore, participating SMEs will also gain access to user profile data platforms for precise audience targeting, along with the cutting-edge artificial intelligence-powered REV Ad Manager platform. This comprehensive suite of tools ensures that SMEs can optimise their ad campaigns and maximise their impact.
The Communications and Digital Minister also highlighted the strategic significance of this partnership between the private sector and government, emphasising its positive influence on SMEs, local content platforms, and the national economy. By encouraging SMEs to advertise on local content platforms, this collaboration contributes to the sustainability of the local market while invigorating the broader economy.
It’s important to note that the OHSEM Digital Advertising Fund is available to a limited number of entrepreneurs, with approved applications capped at 1,000. For more information regarding OHSEM Digital Advertising Fund and how to apply, you may click here.