“You cannot achieve success overnight“ – this phrase perfectly encapsulates the journey of Jasmin Pannoot, the owner of Karipap Ale-Ale, who tirelessly walked 10 kilometres around Dataran Pontian and Laman Diraja Pontian each day, carrying a basket filled with irresistible curry puffs.
At the age of 49, Jasmin took a leap of faith and started his culinary venture, Karipap Ale-Ale, with a mere RM40 in his pocket. Motivated by previous business setbacks, he made up his mind to try his hand in the food and beverage industry.
However, becoming a street vendor came with its own set of challenges. Jasmin admits that it was no easy feat to overcome the initial embarrassment associated with his new occupation.
As he had to walk 10 kilometres every day to sell curry puffs, Jasmin shared that his hands became immobile due to carrying the basket for too long. Therefore, he resorted to using a trolley to continue selling his curry puffs.
From being a street vendor to owning Karipap Ale-Ale shop
However, after 7 years of hard work, Jasmin’s efforts finally paid off. Fueled by the growing demand for his delectable curry puffs, he made the decision to elevate his business to new heights.
With the support and guidance of the Smallholder Rubber Authority, he established a shop with the capacity to produce an impressive quantity of 2,000 to 5,000 curry puffs per day.
He offered various types of curry puffs, including potato, egg, sardine, chicken, meat, pineapple, cheese, and vermicelli. His curry puffs quickly became the talk of the town.
His monthly sales range from RM60,000 to RM80,000
Due to demand, he then set up stalls in renowned eateries like Restoran Kopi Tenggek in Tanjung Piai and Restoran Kemangi in Bandar Pontian, attracting a broader customer base. He even explored international markets, engaging in discussions with Singaporean entrepreneurs to bring Karipap Ale-Ale across the border.
Jasmin now employs 15 staff to run Karipap Ale-Ale business
Through sheer dedication and a passion for his craft, Jasmin’s business has blossomed into a lucrative venture. Today, he enjoys monthly sales ranging from RM60,000 to RM80,000, with occasional spikes of up to RM100,000 during school holiday seasons.
This remarkable achievement not only transformed Jasmin’s life but also opened doors for employment opportunities, providing jobs for 15 individuals, particularly young talents seeking a chance to thrive.
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