- Anadia Clinic provides prenatal care checkups, scans, proper documentation for mother and baby following the KKM guidance and they also do minor surgery like circumcision at affordable prices.
- They also provide door-to-door Covid-19 vaccine service and mobile squad teams to reach out to patients within the Klang Valley area.
- Recently, Anadia Healthcare Sdn Bhd launched Anadiapharma2U – providing teleconsultation and medications delivery within 1 hour.
When the global pandemic shut down businesses across the nation, husband and wife Dr Nor Aina Nadia and Dr Fareed Firdaus took a leap of faith and decided it was the right time to start Anadia Clinic.
Anadia Clinic was an idea they both had been pondering over for years – not a regular private clinic, but a one hub centre combining various medical services under one roof.
Pandemic pressure
In a recent interview with WargaBiz, Dr Aina shared the initial plan was to collaborate with a chain clinic to set up a clinic in Shah Alam. It was deemed to be an ideal decision as going solo needs more money and secondly, nobody knows her in Shah Alam.
It went well at the early stage of executing the idea. However, pandemic changes everything – making it difficult to execute the plan. They had to halt everything such as renovation works for nearly two years due to the movement control order (MCO).
Here comes the drama when Dr Aina took a leap of faith and told her husband that she can’t wait for any more. “It’s time to carry out our plan. We are going solo,” said Dr Aina who spent over seven years in family medicine.
The decision to open up a clinic further strengthen when she lost her job as a permanent resident doctor while expecting a baby. It was a stressful period as she had to think of the monthly commitments, expenses, and family to support.
“Covid-19 was definitely the catalyst. Despite all the risks we might face in the future, we saw it as an opportunity for us to grab. I can’t let this mishap let us down,” she said.
Making a bold move in commencing Anadia Clinic
Anadia Clinic commenced in May 2021. Dr Aina came up with an idea to combine several services under one roof; maternal, child and family health, minor surgery, general clinic and aesthetic clinic. It aims to provide affordable, quality health care to people from all sections of society.
Located in Denai Alam, Shah Alam, Anadia Clinic is bold enough to compete with other clinics as there are around 6-7 clinics in the neighbourhood. According to Dr Aina, they are confident enough to choose the place because they believe there is no other clinic within the area that has the same concept as them.
“Anadia Clinic has a similar concept as government clinic and emergency department but in a private setting. We provide prenatal care checkups, scans, proper documentation for mother and baby following the KKM guidance. We do minor surgery like circumcision and other services as well and we charge patients very affordable.” she explained.
Anadia Clinic keeps on adapting to survive the pandemic
As an entrepreneur who against the odds, sustaining the business is crucial. One needs to be ready to waddle the journey no matter how hard it may be. For Dr Aina, she finds one of the most important attributes she needs is to be willing to constantly evolve and change her approach, according to the situations.
Rather than staying rigid and spending too much money on operational costs, she believes that it’s time to do something differently. Dr Aina’s strategy was to cut costs on unnecessary spending but still maintain employee welfare.
“We are ready for whatever circumstances. All the changing SOPs is not drastic for us as we are well-prepared for it”
“Covid taught us to keep on adapting and move a step ahead. Many businesses failed to sustain during the pandemic because they chose to stay rigid and did not want to try something new. At Anadia Clinic, we do Covid-19 drive-thru swab test from 8 AM to 10 PM daily. Patients can just come to our clinic without the need to book an appointment.”
Exploring opportunities
The effectiveness of this approach was evident when they screened more than 200 patients in a single day. The clinic starts to grow its popularity from word of mouth. From treating 15 patients per day, they now treat over 200 patients daily.
It did not stop there, Dr Aina knows they need to move rather than wait for patients to come. Hence, she sets up a mobile squad team to reach out to patients within the Klang Valley who prefer not to commute to the clinic. The service is not limited to only Covid-19 screening tests, but, they also do house visits for the elderly and treat wounds for instance. As in October, the mobile squad grew to 10 teams consisting of mobile doctors and nurses as the demand increased.
To make the most of their sources, the team at Anadia Clinic offers Covid-19 screening tests at factories and corporate offices. They are not limited to 100 people as common clinics would do. Rather, they will go to factories or offices even if it is only five people. It is how they monopoly the covid-19 situation.
Anadia Clinic’s latest service is providing door-to-door Covid-19 vaccine service in the Klang Valley and also outside of Klang Valley, as in Penang and Johor Bahru.
Growing even stronger
Anadia Clinic was also well-positioned going into the pandemic thanks to her crazy strategy that was proven successful. For Dr Aina, she believes that they have to do their best to find the added value among the differences. Making the best out of one approach to another is the key to surviving during the pandemic.
The clinic then joined the national vaccination program (PICK) that positioned them among the early private clinics to join. They collaborated with YB Tuan Mohd Najwan Bin Halimi, MP Kota Anggerik. They also actively participated in the PICK booster programme and had successfully given booster doses at the clinic.
“Some people see it as a lost, but for us, we see it as a chance to grow”
“We play our part in vaccinating the population to help the government to achieve herd immunity. We are the biggest vaccination venue in this neighbourhood. We also have started vaccinating teenagers. This campaign helps us to let people know who is Anadia Clinic,” she explained.
People started to know Anadia Clinic through their participation in the national PICK programme. They received many requests from personal, corporates, government and non-government offices to expand their services outside Klang Valley. It proved to them that people are looking to this kind of concept – one hub centre clinic providing premium services with affordable fees.
Open doors
Looking back at their journey, Dr Aina believes it was the perfect moment in time for them to set up Anadia Clinic. She is confident that things will work out and they will make the necessary adjustments as the market changes. Surely, it wasn’t smooth sailing but they have sought to overcome these challenges.
To keep up the company’s positive momentum, Dr Aina has laid out an ambitious growth strategy for the next couple of years. One of the next steps for them will be opening a big clinic centre in Petaling Jaya and Klang and Kuala Lumpur. The upcoming clinic will be well-equipped with high-end facilities to better give good services to their patients at affordable fees.
Demand grows for Anadia Clinic
In a recent board director meeting, they have tabled their upcoming branch plan. It will maintain the same concept but with additional services such as internal laboratory, X-Ray services to speed up the process and make it convenient for patients.
“We are confident with this concept because we know people are looking for this kind of clinic. The demand is growing day by day despite the pandemic and all,” she emphasised.
Dr Aina also shared that Anadia Healthcare Sdn Bhd recently launched Anadiapharma2U to cater to demand on teleconsultation. It is convenient for those who don’t have access to go to the clinic and get their medication and treatment delivered to their doorstep within 1 hour. They are collaborating with over 100 hotels and corporate offices to make this programme successful.
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