- Anadia Clinic provides prenatal care checkups, scans, proper documentation for mothers and babies following KKM guidance, and also performs minor surgeries like circumcision at affordable prices.
- They also offer door-to-door Covid-19 vaccine services and mobile squad teams to reach out to patients within the Klang Valley area.
- Recently, Anadia Healthcare Sdn Bhd launched Anadiapharma2U, providing teleconsultation and medication delivery within 1 hour.
When the global pandemic shut down businesses across the nation, husband and wife Dr. Nor Aina Nadia and Dr. Fareed Firdaus took a leap of faith and decided it was the right time to start Anadia Clinic.
Anadia Clinic was an idea they had been pondering over for years – not a regular private clinic, but a one-stop center combining various medical services under one roof.
Pandemic pressure
In a recent interview with WargaBiz, Dr. Aina shared that the initial plan was to collaborate with a chain clinic to set up a clinic in Shah Alam. It was deemed an ideal decision as going solo required more money, and secondly, nobody knew her in Shah Alam.
The execution of the idea went well in the early stages. However, the pandemic changed everything, making it difficult to proceed with the plan. They had to halt everything, including renovation works, for nearly two years due to the movement control order (MCO).
The drama unfolded when Dr. Aina took a leap of faith and told her husband that she couldn’t wait any longer. “It’s time to carry out our plan. We are going solo,” said Dr. Aina, who had over seven years of experience in family medicine.
The decision to open a clinic was further strengthened when she lost her job as a permanent resident doctor while expecting a baby. It was a stressful period as she had to consider monthly commitments, expenses, and supporting her family.
“Covid-19 was definitely the catalyst. Despite the risks we might face in the future, we saw it as an opportunity for us to seize. I can’t let this setback bring us down,” she said.
Making a bold move in commencing Anadia Clinic
Anadia Clinic was established in May 2021. Dr. Aina came up with the idea to combine several services under one roof, including maternal, child, and family health, minor surgery, general clinic, and aesthetic clinic. The clinic aims to provide affordable, quality healthcare to people from all sections of society.
Located in Denai Alam, Shah Alam, Anadia Clinic is bold enough to compete with other clinics in the area, as there are around 6-7 clinics in the neighborhood. According to Dr. Aina, they are confident in their choice of location because they believe there is no other clinic in the area with the same concept as theirs.
Anadia Clinic has a similar concept to a government clinic and emergency department but in a private setting. We provide prenatal care checkups, scans, and proper documentation for mothers and babies following KKM guidance. We also perform minor surgeries like circumcision and offer other services at very affordable rates,” she explained.
Anadia Clinic continues to adapt to survive the pandemic.
As an entrepreneur who has faced challenges, sustaining the business is crucial. One needs to be prepared to navigate the journey no matter how difficult it may be. For Dr Aina, she finds one of the most important attributes she needs is the willingness to constantly evolve and change her approach according to the situation.
Instead of being rigid and spending too much money on operational costs, she believes it’s time to do things differently. Dr. Aina’s strategy was to cut costs on unnecessary spending while still maintaining employee welfare.
“We are ready for whatever circumstances. All the changing SOPs is not drastic for us as we are well-prepared for it”
“Covid taught us to keep on adapting and move a step ahead. Many businesses failed to sustain themselves during the pandemic because they chose to stay rigid and did not want to try something new. At Anadia Clinic, we do Covid-19 drive-thru swab tests from 8 AM to 10 PM daily. Patients can just come to our clinic without the need to book an appointment.”
Exploring opportunities
The effectiveness of this approach was evident when they screened more than 200 patients in a single day. The clinic started to grow its popularity through word of mouth. From treating 15 patients per day, they now treat over 200 patients daily.
It did not stop there. Dr. Aina knew they needed to be proactive rather than wait for patients to come. Hence, she set up a mobile squad team to reach out to patients within the Klang Valley who preferred not to commute to the clinic. The service is not limited to only COVID-19 screening tests; they also conduct house visits for the elderly and treat wounds, for instance. By October, the mobile squad had grown to 10 teams consisting of mobile doctors and nurses as the demand increased.
To make the most of their resources, the team at Anadia Clinic offers COVID-19 screening tests at factories and corporate offices. They are not limited to 100 people as common clinics would be. Instead, they will go to factories or offices even if there are only five people. This is how they have managed to navigate the Covid-19 situation effectively.
Anadia Clinic’s latest service is providing door-to-door COVID-19 vaccine services in the Klang Valley and also outside of the Klang Valley, such as in Penang and Johor Bahru.
Growing even stronger
Anadia Clinic was well-positioned going into the pandemic thanks to its successful strategy. Dr. Aina believes that they have to do their best to find added value among the differences. Making the best out of one approach to another is the key to surviving during the pandemic.
The clinic then joined the national vaccination program (PICK), positioning them among the early private clinics to join. They collaborated with YB Tuan Mohd Najwan Bin Halimi, a Member of Parliament Kota Anggerik. They also actively participated in the PICK booster program and successfully administered booster doses at the clinic.
“Some people see it as a lost, but for us, we see it as a chance to grow”
We play our part in vaccinating the population to help the government achieve herd immunity. We are the biggest vaccination venue in this neighborhood. We have also started vaccinating teenagers. This campaign helps us let people know who Anadia Clinic is,” she explained.
People started to learn about Anadia Clinic through their participation in the national PICK program. They received many requests from individuals, corporations, government, and non-government offices to expand their services outside the Klang Valley. It proved to them that people are interested in this kind of concept – a central hub clinic providing premium services at affordable fees.
Open doors
Looking back at their journey, Dr Aina believes it was the perfect moment in time for them to set up Anadia Clinic. She is confident that things will work out and they will make the necessary adjustments as the market changes. Surely, it wasn’t smooth sailing but they have sought to overcome these challenges.
To keep up the company’s positive momentum, Dr Aina has laid out an ambitious growth strategy for the next couple of years. One of the next steps for them will be opening a big clinic centre in Petaling Jaya, Klang and Kuala Lumpur. The upcoming clinic will be well-equipped with high-end facilities to better provide good services to their patients at affordable fees.
Demand grows for Anadia Clinic
In a recent board of directors meeting, they discussed their upcoming branch plan. It will maintain the same concept but with additional services such as an internal laboratory and X-ray services to speed up the process and make it convenient for patients.
“We are confident in this concept because we know people are looking for this kind of clinic. The demand is growing day by day despite the pandemic,” she emphasized.
Dr Aina also shared that Anadia Healthcare Sdn Bhd recently launched Anadiapharma2U to cater to the demand for teleconsultation. It is convenient for those who don’t have access to go to the clinic and get their medication and treatment delivered to their doorstep within 1 hour. They are collaborating with over 100 hotels and corporate offices to make this programme successful.
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