The current and ongoing pandemic has changed the e-commerce landscape. Amid the global economic gloom and extreme uncertainty, there is a silver lining. E-commerce has emerged as one of the biggest beneficiaries of the lockdowns that have been imposed since early last year.
Businesses especially, SMBs and SMEs have increasingly gone digital and this trend is likely to be sustained during the recovery period. Many companies, particularly e-commerce platforms, have taken steps to help such businesses embrace digital or want to transform themselves digitally, including TOGL Technology with their super-app, Yippi, the first-ever free super social messaging app incorporated with multi-features including social communication, live streaming, e-commerce, entertainment and stickers.
Yipps Wanted Program
The Yipps Wanted program is Yippi’s latest feature that combines the potency of social media messaging and an integrated Martech ecosystem to help local small-medium businesses (SMBs) and enterprises (SMEs) establish their sales enablement and lead generation program that works.
“We want local businesses to leverage on our unique position to expand and diversify their income streams through the Yipps Wanted program which enables Yippi users to discover them in the Yippi app, and spend in their offline and or online stores,” said TOGL Technology Sdn Bhd Chief Marketing Officer, Roy Lim Jun Hao.
Yipps Wanted is available in the form of a mini program on the Yippi platform, and a merchant mobile application where businesses must first register as Yipps Wanted merchants to enable them to participate in the program, and list their business in the Yipps Wanted mini program. Currently, there are more than 15,000 establishments where Yipps Points can be used.
Merging entertainment with e-commerce
The program offers users to redeem Yipps Points, which are reward points given to users and can be used widely in the Yippi ecosystem, like supporting their content creators, donating to Yippi’s charitable events, send as presents to Yippi friends, and paying for various services like mobile reloads, utility bills, PTPTN loan, groceries and saving deposit payments, and third-party platforms for our clients like RedBox Malaysia.
In order to collect Yipps Points, users need to be in Malaysia to be able to use Yipps Wanted when spending with the local Yipps Wanted merchants. For users out of Malaysia, they will be able to collect their Points when they tip their favourite content creators, book hotels on TogaGo, or shop in Topzmall, which can be redeemed against similar future transactions.
Users who spend in merchants’ stores in Yipps Wanted, or who walk into their physical stores, will have the opportunity to earn Yipps Points. All the merchants need to do is to scan the user’s Yippi QR code via the mini program, and the user or customer will get instant rewards like Yipps Points.
Merchants can also offer instant rewards to walk-in customers who spend in their stores simply by scanning their Yippi QR code via the mini program. Currently, there are more than 15,000 establishments where Yipps Points can be used.
“In the merchant mobile application, the Yipps Points system enables merchants to set their preferred rewards. It is similar to how they would give out discounts for their promotion or seasonal period,” he explained.
Keeping users engaged
“Rather than only benefiting the customers with the Yipps Points, merchants also get some return or investment (ROI) through the program. For Yippi, merchants can accumulate Advertising Point (AP) that can be exchanged in the form of advertising – ranges from the traditional format such as billboards, newspapers and magazines to online marketing methods such as social media posts on our social media platform, e-commerce platform and many more.”
“As a token of appreciation to our users for supporting Yipps Wanted, Yippi has launched the first #YippsWantedDailyPrizePool where they get to win 1,000 Yipps Prize pool on a daily basis,” said Roy.
The Yipps Wanted Daily Prize Pool campaign, #YippsWantedDailyPrizePool, which was launched on 15 August 2021, enables users a chance to be one of the 11 lucky Yipps Wanted users who successfully collect 1,000 Yipps Points every day, and up to 30,000 Yipps Points on a monthly basis.
In addition, users can also redeem 150 Yipps Points for each referral who successfully download Yippi and use Yipps Wanted under “Refer & Earn,” and earn up to a 7% referral bonus under “Permanent Referral Bonus”.
For “Refer & Earn”, users are encouraged to invite as many family members and friends through their referral link to download the Yippi app. They can earn a total of 150 Yipps Points when they successfully referred 30 friends to download Yippi. While the “Permanent Referral Bonus” campaign enables them to earn up to a 7% referral bonus each time their friend collects Yipps Points under the Yipps Wanted program. Users will be receiving the bonus as long as their friends continuously getting Yipps Points, which in turn increases their chance to win the Yipps Wanted Daily Prize Pool.
Benefitting both merchants and users
Talking about how Yipps Wanted Program benefitted merchants, Roy explains that the app provides significant exposure with over 1 million users across Malaysia. The app also helps in attracting new customers, enhancing customer loyalty, improving brand awareness and image, and increasing their sales by advertising their products and services.
“Backed by our ecosystem product model, we can offer diverse cross-platform marketing for the merchants to consider. For instance, our social media platform, e-commerce platform and access to our various partnership resources as in media partners and major suppliers,” he clarified.
Ongoing collaborations
As part of its effort to boost Yipps Wanted users’ and merchants’ participation, Yippi is continuously working closely with various parties. The latest collaboration will be with Johor Darul Ta’zim Football Club through its JDT Hyperdrink to help boost its fan and follower base and increase its fan and follower engagement through Yippi, such as partnering with JDT in Southeast Asia’s first score & guess football mini program that connects and enables football enthusiasts to enjoy exclusive football campaign and win exciting prizes through the contest.
“It is pretty simple to join this program. All it needs is to provide us with the business info such as SSM, outlets info and person-in-charge details. We will give merchants access to Yippi Business Account and promotional assistance by our team. We aim to attract at least 30,000 SMEs to join us. We can assure, the numbers will eventually grow as we go down the road.”
Roy also shares one of a successful merchants’ stories, Red Box Karaoke – one of Malaysia’s leading karaoke chains.
“Red Box was among the first to register for the program. To date, they have managed to convert large numbers of new users into the Yipps Wanted Program and offered substantial Yipps Points to their customers. As a Yipps Wanted Merchants, the repeat customer rate is high as their users are more likely to return to receive the Yipps Points,” he added.
Yipps Wanted Program help merchants digitize
“I do believe having additional platform yet unique is a good thing for merchants to explore – especially when the pandemic has pushed us into digitalisation. Businesses, especially SMBs and SMEs need to get used to the new business era.”
“In this case, Yipps Wanted Program provides them with the platform and assistance required to increase the number of customers and drive traffic to their physical and or online stores, or create and or improve your eCommerce business to meet their customers where they are. For businesses who have not yet shifted online, getting on board will definitely help to attract more customers and exposure,” he said.
For those merchants interest to join as Yipps Wanted merchant, you may send an email to yippiads@togalimited.com or contact 016-9787977.
Read also Super App Yippi Unites Millions of Users Across Southeast Asia Through Its Multi-Feature Offerings
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