The Selangor government is expecting 25,000 micro, small and medium enterprises, including 12,500 new sellers, to join the Selangor CNY E-Bazaar from Feb 1 to March 7.
Selangor state executive councillor for investment, industry and commerce and small and medium enterprises (SME) Datuk Teng Chang Khim said in conjunction with the campaign, the state government will subsidise RM2 million in the form of vouchers for purchases on e-commerce shopping platforms Shopee and Lazada.
Selangor CNY E-Bazaar campaign will provide a safe online platform for consumers to buy various goods at reasonable prices
“This campaign also aims to help SME and micro-businesses digitalise their businesses to continue to survive in the challenging economic situation caused by the Covid-19 pandemic,” he said.
Teng said Selangor entrepreneurs who are interested in participating in the Selangor CNY E-Bazaar can register at www.sitec.com.my or via the Lazada or Shopee portal.
The campaign is jointly organised by Selangor Information Technology and Digital Economy Corporation (SIDEC) Sdn Bhd and Invest Selangor.
“The previous two rounds of the Selangor E-Bazar campaign created millions of direct sales which proved that the digital economy agenda utilised by the state government has effectively assisted merchants to generate more income online to weather the Covid-19 storm.”
From the two rounds of the Selangor E-Bazar campaigns in 2020, SMEs successfully generated a total of RM1.39 billion in ripple effect to the economy through direct sales worth RM43.76 million from the total of RM3 million in vouchers channelled by the Selangor state government.