YouTube channel Sugu Pavithra has been getting a lot of attention from all over Malaysia since she started posted cooking videos on January 2020. She joined YouTube only this year and the channel has grown rapidly and now her channel has over 292,000 subscriber with more than 300,000 views on each of her videos.
Sugu Pavithra loves to share simple recipes with a clear step by step explanation
If you’ve seen other YouTubers sharing cooking videos that are well-planned, using nice kitchenware and shoot using expansive camera, for Sugu Pavithra, her cooking videos look very genuine and real. Thanks to her supportive husband, M. Sugu, always assist Sugu as in taking video (using a simple smartphone) and preparing ingredients.
She speaks Malay fluently and that’s why M’sians love her YouTube channel
Sugu Pavithra and her husband live deep inside Sungai Siput, Perak but that doesn’t stop her from being one of the most followed cooking channels. She decided to converse in Malay for her cooking videos as she thought it will benefit many people rather than speaking in Tamil. That’s how Sugu has penetrated the Malay market and getting a lot of attention from all walks of life.
Sugu Pavithra manages to receive monthly income from YouTube for her cooking channel
In just a few months, Sugu who is a housewife managed to garner almost 300,000 subsribers for her YouTube channel. This has enable the Sugu and her husband who is an estate worker to become a YouTube Partner and receive monthly income in US dollars.
Sugu said the idea to upload the cooking videos was a suggestion by her good friend who was also a YouTuber. Her first video was grilled tilapia and in just four days, she managed to get 5,000 subscribers on her channel. She then received an e-mail from YouTube to become its partner. She has never thought that many people would watch their videos and subscribe to the channel.
Thanks to her supportive subscribers, she makes it as a motivation to create more interesting recipes
She shared that the most interesting and motivating part is when many viewers left positive comments and asked her to continue sharing cooking videos. Some viewers requested Indian recipes which is really exciting. As she speaks in Bahasa entirely for her videos, many Malaysians can watch and understand.
She highlighted that she only had one wok, a spatula and two pots in her kitchen. But that never stop her from creating new recipes for her subscribers. She choose to share simple recipes such as stir-fried eggplant, chicken curry and traditional kuih ‘kuih ketayap’ using regular items available in most homes.
Even some celebrities follow her YouTube channel
She is excited when a few celebrities follow her channel. They also have tried the recipes and uploaded their videos online and credited to her. Some celebrities are looking forward to her new cooking videos and can’t wait to try them. Some of the celebrities that follow her are bodybuilder Sazali Samad and Japanese YouTuber IChang RM.
If you wish to view her cooking videos and to support her YouuTube career, you may check her YouTube channel here.
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