Flavor Innovation Sdn Bhd (FISB), the owner of the brand MyChef, is said to be preparing thousands of ready-to-eat halal meals for Japan’s biggest sporting event, 2020’s Tokyo Olympics. Despite being a small factory located in Petaling Jaya, MyChef is given the trust to be the only company from Malaysia to supply halal food throughout the Olympic Games from mid of July until early August.
More Muslim tourists are expected to travel to Japan
Around 50 Muslim countries will participate in the Tokyo Olympics 2020 and Japan is expecting over 40 million tourists in addition to hundreds of Muslim athletes to participate in the event. According to the news reported, estimated eight million of the tourists will be Muslim.
MyChef will ship halal meals from fried rice to chicken briyani
Owned by Flavor Innovation Sendirian Berhad (FISB), the company is a 100% Bumiputera and Muslim-owned company. Their ready-to-eat meals ranging from Oriental Fried Rice, Mutton Briyani, Chicken Briyani to Arabian Chicken Kabsah. All the meals have long shelf-life. convenient and cost saving.
MyChef aims to triple its revenue this year
According to Ahmad Husaini Hassan, boss of the MyChef company said this deal is a huge platform and opportunity for them. “Our intention is not to go in and out. We’ve to go in and stay for the long term.”
MyChef aims to triple its revenue to RM4.5mil this year in conjunction with the Tokyo Olympics 2020. The ready-to-eat meal making company is currently discussing with Japanese retailer, AEON to jointly develop a line of ready-to-eat halal meals and snacks.
Malaysia to host a “Malaysia Street 2002” promotion to boost the Halal revenue
Malaysia’s government has set an ambitious target for Halal market this year. The government is targeting of selling $300 million worth of halal food and products to the tourists be it Muslims or non-Muslims throughout the Tokyo Olympics. “Malaysia Street 2002” promotion will offer opportunities to sell Halal food and also for firms to meet Japanese buyers and distributors.