Karnival Usahawan Desa (KUD) is a marketing programme under the Rural Development Ministry which is aimed at promoting products and services by rural entrepreneurs. The event took place at Jalan Permodenan, Perkarangan Istana Kehakiman, Presint 3, Putrajaya for 5 days from 17 October to 21 October 2019.
A total of 1,000 entrepreneurs from all over the country, including social entrepreneurs from the Social Welfare Department, the Prisons Department and people with disabilities joined the event.
For KUD this time around, the ministry is confident that they can achieve their target sales of RM40mil. Rural Development Minister Datuk Seri Rina Mohd Harun said this was based on KUD’s success at several locations previously, like in Penang, with total sales of RM500,000, Terengganu (RM1.6 million) and Sabah (RM3.2 million).
Providing market access for rural entrepreneurs
Rina said KUD was organised to serve as a medium to provide market access for products and services by rural entrepreneurs to wholesalers and distributors, as well as directly to consumers.
In addition, KUD acts as a medium to strengthen and expand the networking between rural entrepreneurs and suppliers of machinery, equipment and latest technology to enhance their productivity and quality of products. “
Apart from that, the 5-day event also offered various new initiatives including the use of QR Code and mobile applications by visitors and exhibitors for the purpose of sale and e-wallet transactions among entrepreneurs.
The program is held every two years and this year, KUD for the north zone was held in Penang, from March 29 to April, followed by the east zone, in Terengganu from April 25 to 27 and in Kota Kinabalu in Sabah from August 22 to 25. – official website.