• Latest
  • All
  • Lifestyle
  • Events
  • Insights
  • People
  • Voice
  • CSR
This Founder Runs The Pastel Diaries Biz After She Organised A Birthday Party  For Her Daughter

This Founder Runs The Pastel Diaries Biz After She Organised A Birthday Party For Her Daughter

29/12/2020
Econsave Continues To Grow Steadily Amid The Pandemic & Will Open 7 More Branches This Year

Econsave Continues To Grow Steadily Amid The Pandemic & Will Open 7 More Branches This Year

22/02/2021
J&T Staff Shares That Parcels Drop Drastically Following The Change In The Commission System

J&T Staff Shares That Parcels Drop Drastically Following The Change In The Commission System

19/02/2021
Resort World Genting Finally Re-Opens After Lockdown & Guest Can Start Making Reservations

Resort World Genting Finally Re-Opens After Lockdown & Guest Can Start Making Reservations

19/02/2021
Selangkah App Will Soon Allow You To Make E-Payments & Use It To Scan MySejahtera QR Codes

Selangkah App Will Soon Allow You To Make E-Payments & Use It To Scan MySejahtera QR Codes

18/02/2021
Free Business Registration Extended To All B40 Entrepreneurs Who Want To Start a Business

Free Business Registration Extended To All B40 Entrepreneurs Who Want To Start a Business

17/02/2021
Here’s How To Register For Your COVID-19 Vaccination In Malaysia

Here’s How To Register For Your COVID-19 Vaccination In Malaysia

17/02/2021
WargaBiz

Malaysia's Fastest Growing Business
and Lifestyle Digital Media Platform
For Usahawan

No Result
View All Result
WargaBiz

Malaysia's Fastest Growing Business
and Lifestyle Digital Media Platform
For Usahawan

No Result
View All Result
WargaBiz

Malaysia's Fastest Growing Business
and Lifestyle Digital Media Platform
For Usahawan

No Result
View All Result
This Founder Runs The Pastel Diaries Biz After She Organised A Birthday Party  For Her Daughter
  TRENDING
Econsave Continues To Grow Steadily Amid The Pandemic & Will Open 7 More Branches This Year 22/02/2021
J&T Staff Shares That Parcels Drop Drastically Following The Change In The Commission System 19/02/2021
Resort World Genting Finally Re-Opens After Lockdown & Guest Can Start Making Reservations 19/02/2021
Selangkah App Will Soon Allow You To Make E-Payments & Use It To Scan MySejahtera QR Codes 18/02/2021
Free Business Registration Extended To All B40 Entrepreneurs Who Want To Start a Business 17/02/2021
Next
Prev
Home Voice

This Founder Runs The Pastel Diaries Biz After She Organised A Birthday Party For Her Daughter

The idea of fulfilling her new dream came about when she organised her daughter’s birthday party with a theme of a pastel-coloured unicorn.

10/10/2019
WargaBizbyWargaBiz
in Voice
5 min read
969
SHARES
Share on FacebookShare on Twitter

Owing to her well upbringing to her single mother, Koh Tsae Woon has always devoted herself running her family business in a hardware trading company with her mother for the last fifteen years in Kota Bahru Kelantan. Never has she thought, her tough and rugged daily work routine would take a drastic transition when she decided to create a soft and subtle birthday party theme for her daughter two years ago. This is how Koh Tsae Woon, the founder of The Pastel Diaries reminiscent her 360’ life-changing in her recent interview with WargaBiz.

Pursuing her passion

This Founder Runs The Pastel Diaries Biz After She Organised A Birthday Party  For Her Daughter

Growing up running the family business alongside her mother after her Sijil Tinggi Pelajaran Malaysia (STPM) would see her bruising her legs and arms, chipping her unpolished fingernails when handling metals tools, heavy machinery equipment and running back and forth doing the stock checking. Woon’s decision to pursue her passion for designing and creating party-theme products has had her mother sceptical. “My mother never doubted my passion and my talent in creating something beautiful which is on the contrary of daily job routine, it is the thought that I would eventually leave our family business that worries her,” says Woon describing her early obstacles when starting out her new business project.

The story of how The Pastel Diaries started

Pastel Diaries

The idea of fulfilling her new dream came about when she organised her daughter’s birthday party with a theme of a pastel-coloured unicorn. Everybody was astonished by her delightful ideas in creating such imaginative party paper bags and door gifts with the pastel-coloured imaginary unicorn as her trademark. When her friends asked for her favour to design for their children’s party theme, the word of mouth spread out and gradually saw her making good business through her imaginative ideas.

Gaining attentions

Pastel Diaries

She uses unicorn as her trade mark in all her designs because it resembles magic and borderless imagination. “I see unicorn as an animal that can exist in a shape that you want it to be, you can have it in whatever colour you want it to be, even down to the shape of its horn. Her new ideas get many attentions among the young children, teenagers and also the parents around Kelantan. Knowing the importance of social media, she started building her networking with several young artists such as Esstee Puteri and recently Neelofa, a well-known celebrity cum businesswoman herself from the entertainment industry.

Expanding the offerings

Pastel Diaries

Woon’s imaginative creativity translates in all her designs ranging from beautiful diaries, schedule planners, pencil clips, holders and covers, notebooks and party paper bags that come in various sizes, pastel colours and shapes. Taking advantage of today’s social media as her business platform, customers can find her in Facebook, Instagram and Twitter. Her iconic unicorn Pastel Diaries business has gained many lovers and followers even outside Kelantan and Pastel Diaries’ products can now be purchased at Shopee, an online shopping platform.

RelatedPosts

The SEO Expert in Malaysia Reveals How He Grow SEO Services Company Cleverus From Zero

BeWell Chiropractic Centre Treats Patients From All Over the World & Experts in Gonstead Technique

Jazzmine Khoo, Protégé of Dato’ Arunan, The Rising Star in Matrimonial & Family Law

“My mother never doubted my passion and my talent in creating something beautiful.”

Despite her business is doing so well, surprisingly she does not even own an official office for Pastel Diaries business. “This is what so great about doing online business, I save a lot on office rental and have all the transactions and delivery be made either directly from home or at my mother hardware stores.”

Family business is still her top priority

This Founder Runs The Pastel Diaries Biz After She Organised A Birthday Party  For Her Daughter

Even though Woon’s daily routines have changed tremendously for the better, she is determined not to sideline her responsibilities to her family business. “I love my mother very much, she has worked and sacrificed so much for all of us, I will always be by her side through thick and thin. Taking it from my mother, I have always been a very positive person, always believe in my dreams, I can always be successful in my own business while ensuring my family business will still be on top among my priorities” says Woon in determination.

“I am more than content and confident to have my husband by my side to constantly, without fail, giving me support and guide me competently in running my business.”

Juggling between two completely different trades of business is not an easy responsibility, Woon is blessed with a husband who is a businessman and entrepreneur himself.  “I am more than content and confident to have my husband by my side to constantly, without fail, giving me support and guide me competently in running my business.”

Making people happy through her creativity

This Founder Runs The Pastel Diaries Biz After She Organised A Birthday Party  For Her Daughter

“I know I am on the right track in managing my business when I realise many of my customers would prefer to contact me personally when making purchases rather than through online. I am even more grateful when they say they just love to have a real conversation with me when doing business because I make them feel special and give them a sense of belonging. This is to me, the real meaning of success in running my business. The profit you earn is just another reward for making other people happy with the things you do. What you give, you get back” says Woon while enthusiastically is already planning to set up a website for her business to ensure her new legacy will make a mark internationally.

Tags: columnistspecialistVoice
Share554Tweet173
Previous Post

1 Utama: The First Shopping Mall in Msia to Launch Its Own E-Wallet

Next Post

You’ll Be Surprised to Find Out That These Brands Aren’t Msian

Related Posts

The SEO Expert in Malaysia Reveals How He Grow SEO Services Company Cleverus From Zero

by WargaBiz
1 month ago
0
The SEO Expert in Malaysia Reveals How He Grow SEO Services Company Cleverus From Zero
Voice

We spoke with Lawmence Wong about everything ranging from his optical chain business to growing Cleverus, his passion in digital...

Read more

BeWell Chiropractic Centre Treats Patients From All Over the World & Experts in Gonstead Technique

by WargaBiz
2 months ago
0
BeWell Chiropractic Centre Treats Patients From All Over the World & Experts in Gonstead Technique
Voice

We have a few chiropractic centres in Malaysia alone, but what makes BeWell Chiropractic Centre stands out is they have...

Read more

Jazzmine Khoo, Protégé of Dato’ Arunan, The Rising Star in Matrimonial & Family Law

by WargaBiz
3 months ago
0
Jazzmine Khoo, Protégé of Dato’ Arunan, The Rising Star in Matrimonial & Family Law
Voice

Dato’ Dr Arunan Selvaraj taught her to be a principled person, a principal lawyer and to not take things for...

Read more

These Young Programmer Founders Started 10 Years Ago, Now Serve To Clients Worldwide

by WargaBiz
3 months ago
0
These Young Programmer Founders Started 10 Years Ago, Now Serve To Clients Worldwide
Voice

Wargabiz speaks to Cyrus Cheok, Business Development Director of ETC Programming Factory and his partner, Ivan Fong, Project Director of...

Read more

VKids Trend Creates An Award-Winning M’sian Syllabus E-Learning Program For Entrepreneurs!

by WargaBiz
4 months ago
0
VKids Trend Creates An Award-Winning M’sian Syllabus E-Learning Program For Entrepreneurs!
Voice

Upholding the passion for education, Dr Denise Lim and her partners, Dr Vivian Ker and Dr Eric Ang founded VKids...

Read more

This Ex-Salesman Now Runs A Painting Company, iPainter That Can Tapau All Houses In Just 1 Day

by WargaBiz
5 months ago
0
This Ex-Salesman Now Runs A Painting Company, iPainter That Can Tapau All Houses In Just 1 Day
Voice

Starting his career as a dedicated salesperson to having a well-known professional painting company among VVIPs, Alec Chye’s humble beginning...

Read more

How JYC Founder Went From School Dropout To Successful Entrepreneur in Property Industry

by WargaBiz
5 months ago
0
How JYC Founder Went From School Dropout To Successful Entrepreneur in Property Industry
Voice

Wargabiz had the opportunity to speak to Dato' Aw Yong Kai Jan, founder and also Chief Executive Officer of JYC...

Read more

Fictron Group: The Authorised Repair Centre & Distributor Of KEB IR4.0 Technology In Msia

by WargaBiz
5 months ago
0
Fictron Group: The Authorised Repair Centre & Distributor Of KEB IR4.0 Technology In Msia
Voice

For the past 14 years, founder and managing director Keith Ooi has taken an approach of bringing Malaysian engineers to...

Read more

This Accounting Software Guru Founded Syntax Technologies When He Was Young & Jobless

by WargaBiz
6 months ago
0
This Accounting Software Guru Founded Syntax Technologies When He Was Young & Jobless
Voice

Bryan Cheong has successfully written three books and his Youtube page sharing tutorial videos related to accounting has over 1...

Read more

The CEO of Tera VA Shares His Mad Idea of Selling Solar Energy to TNB, But No One Believes In Him

by WargaBiz
6 months ago
0
The CEO of Tera VA Shares His Mad Idea of Selling Solar Energy to TNB, But No One Believes In Him
Voice

Michael Leong is very passionate in educating the mass about cleaner renewable solar energy and he hopes he can lead...

Read more
Next Post
You’ll Be Surprised to Find Out That These Brands Aren’t Msian

You'll Be Surprised to Find Out That These Brands Aren't Msian

Facebook Instagram

About Us

WargaBiz is Malaysia’s first exclusive one-stop digital business platform to provide comprehensive coverage on start-ups and SMEs helmed by the Usahawan.

Read our full story.

Categories

  • Cover
  • People
  • Lifestyle
  • Insights
  • Events
  • CSR

Tags

achievement achiever America American apple beauty branding business businessman career columnist cover Cover Stories covid-19 CSR Cuisines entrepreneur Entrepreneurs F&B failure fashion father's day Features FIFA World Cup investment japan Klang Valley KLCC Kuala Lumpur Latest lifestyle luxury Malaysia marketing MCO Novelties people Raya specialist success tech technology usahawan Voice watches

© 2017-2019 Warga Media - All Rights Reserved.
Want your site to look as cool as this? Call Mr Hafiz

No Result
View All Result
  • Cover
  • Specialist
  • People
  • Lifestyle
  • Insights
  • Events
  • About
  • Contact
  • Terms of Use
  • Privacy Policy
  • Job Opportunities

© 2017-2019 Warga Media - All Rights Reserved.
Want your site to look as cool as this? Call Mr Hafiz

sponsored