If you’ve travelled anywhere in Malaysia by car, bus, or foot, you’ve undoubtedly seen a billboard on the road and highways. Some are funny, some are brilliant and some are very memorable. Recently, McDonald’s Malaysia level up the billboard game and catch everyone’s attention.
Each billboard is creatively varied from state to state, city to city, and features a combination of McFries, McNuggets, Chocolate Sundaes, McFlurry Orea arranged in a shape that symbolises the trademark and signature of the place.
Here are some billboard advertising from McDonald’s that you’ll simply love and appreciate:
1. Ipoh
‘Ipoh Mari Tidak Sombong’ is a chant that Perak’s supporters used during FA Cup Final in 1990 – and has been Ipoh trademark ever since. McDonald’s took the chance to live up the proudest moment again by using the chant to best describe Ipoh town.
2. Penang
The first thing you’ll see once you reach Penang is obviously the bridge. The only way to show the Penang Bridge is by using lots of McDonald’s French Fries.
3. Kuala Lumpur
Kuala Lumpur’s proudest building, KLCC is best pictured with two sundae cones and one fries. Come on, who’s the smart marketing guy behind the billboard? He or she deserves a round of applause.
4. Negeri Sembilan
McDonald’s billboard for Negeri Sembilan is simple. Stacking 9 McNuggets to represent the number 9 in ‘Negeri Sembilan’ is brilliant.
5. Batu Caves, Selangor
People climb the Batu Caves stairs to burn the calories. But McDonald’s Malaysia billboard shows the other way around. Replacing the flights with McFries? It seems like you are climbing and eating at the same time (lol).
6. Kedah
McFries as a paddy field – simply brilliant and best describe about Kedah. Without putting much effort, the billboard yet catches Malaysians’ attention.
7. Johor
What’s the first thing that crossed your mind when people say ‘Johor’? If you ask Johorean, football is their proudest achievement. It’s really interesting to see how McDonald’s uses a McNugget as a ball and McFries as a football goal.
8. Taiping, Perak
Have you been to Taiping Lake Garden? You’ll notice how that place is blessed with Angsana Tree and it’s the symbol of Taiping. McDonald’s didn’t forget the Angsana Tree and gave their best to portray the tree by using McFries.
9. Gunung Kinabalu
How can we describe Mount Kinabalu in the simplest way? Well, just put Chocolate Sundae! This simple yet brilliant idea truly resembles Mount Kinabalu – the peak, the chillness, everything is perfect.
10. Shah Alam, Selangor
The Shah Alam Stadium has been the shine of its state. Regardless of whether you know each other or are a group of unfamiliar people gathered in a place, a bond is formed when you are in the stadium. McDonald’s Malaysia describes the stadium with McFlurry Oreo’s cup.
11. Kuala Terengganu
With McNugget as a turtle shell and barbeque dip sauce as its limbs and head, Mc’Donalds Malaysia is trying their best to remind Malaysians about the importance of turtles. So brilliant!
12. Kuching, Sarawak
What do cats like to eat? Obviously fish! McDonald’s smoothly features Fillet-O-Fish burgers in Kuching, Sarawak quoting ‘Even Kuching (cat) likes it.”
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