As Ir Dr Mohd Shahreen Zainoreen Madros has completed his two-year term as the CEO of The Malaysia External Trade Development Corporation (MATRADE), now it’s time for Dato’ Wan Latiff Wan Musa to replace the position. Prior to his appointment, Wan Latiff was the deputy CEO of MATRADE.
1. He has been with the organisation since 1997
Dato’ Wan Latiff has broad experience in the development of Malaysia’s trade. His leadership roles at MATRADE cover several key functions including export promotion, strategic planning and management services. Aside from these responsibilities, he also served as Trade Commissioner for nine years. During the term, he headed MATRADE offices in Cologne, Toronto and New York.
2. Was responsible to promote tourism services to Japan
Prior to that, he attended a two-year Intensive Education Programme on Tourism at the Rikkyo University, Tokyo and was with Tourism Malaysia. At Tourism Malaysia, he was assigned as Director of the Tokyo office where he was responsible for successfully promoting tourism services to Japan.
3. Aspires to grow MATRADE and achieve its trade target
The vast experience he gained over the years empowers his leadership both in teerm of capacity building of Malaysian exporters as well as in engaging foreign buyers of Malaysia’s products and services. As the CEO, Dato’ Wan Latiff aspires to steer MATRADE towards achieving the total trade target of RM 2.118 trillion by 2020 set by the Government.
4. Doing what he loves to do
He was honoured to be given the trust to lead MATRADE and also to serve the country. It has been his privilege doing what he is passionate about – which is to make Malaysia be a strong trading nation that is able to break into markets around the world.
5. MATRADE the national export promotion agency
MATRADE is a body under the Ministry of International Trade and Industry (MITI). Its main role is to drive the exports of Malaysian products and services to the world. Since its establishment 25 years ago, MATRADE plays a key role in sustaining Malaysia’s trade surplus.
The agency, has 46 trade officers around the world that function to identify new export opportunities and to connect Malaysian companies with foregin buyers.