MIHAS is an annual 4-day trade exhibition held in Kuala Lumpur, Malaysia. Hosted by the Ministry of International Trade and Industry (MITI), it is also organised by the Malaysia External Trade Development Corporation (MATRADE).
MIHAS has been known as the premier event that is not limited to the ASEAN region alone but is also supported internationally by the enthusiastic participation of International Pavilions from countries across the globe. This year, over 1,000 companies from 40 countries with over 1.5 million halal product and services are expected to join the event.
If you missed the previous MIHAS event, make sure you particape the event this year. Here is why you should participate in this annual Halal showcase event.
1. The number 1 destination for halal businesses
Malaysia is the natural gateway to the Halal markets of Asia Pacific. Its geographical location and more importantly, its position as the foremost Halal economy provides an ideal backdrop of MIHAS. Do you know that total Muslim spend in 2016 across lifestyle sectors reached USD 2.3 trillion? In 2022, potential market size is expected to be USD 3,081 billion.
MIHAS, acts as a hub for the Halal economy attracts international visitors such and the top 10 are Indonesia, China, Singapore, Thailand, Japan, South Korea, Brunei, Hong Kong, Taiwan and Philippines.
2. Source for Halal products & services across Asia Pacific
MIHAS is a must-attend annual trade show for businesses catering to Muslim markets. From F&B, Pharmaceuticals, Cosmetics, Halal Ingredients, Tourism, Finance, Logistics to Digital, MIHAS covers the entire spectrum of the Muslim lifestyle demands. With over 20,000 visitors to MIHAS each year from nearly 80 countries, MIHAS delivers an unbeatable world stage for Halal products and services.
3. Meet some of the biggest Halal producers in F&B and Pharmaceuticals
83% of hosted buyers in 2018 are returning to MIHAS this year as 50% of visitors are looking for Halal ingredients. Based on the last year insight, top 8 sought after F&B products are Halal ingredients, frozen foods, process technology, coffee, poultry/meat, dairy products, packaging materials, packaging, packaging aids and bakery products. With over 1,000 companies join with over 1.5 million halal product and services, MIHAS this year is expected to be bigger and better.
4. Opportunity for your business
Most of the visitors are sourcing for halal products and services. In order to cater the mass demand, MIHAS provides Buyer programmes as in INSP (International Sourcing Programme) that is open to Malaysian companies. Buyers sourced from MATRADE’s 47 offices worldwide.
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5. 40+ talks and panel sessions for you to attend
MIHAS Programme offers various participation of exclusive conferences, knowledge-sharing, networking and business matching catered for all visitors. Whether to gain valuable market insights or to promote your product, you are welcome to join any programmes for free. The programmes are divided into; Thought Leadership Programmes, Industry Zone, MIHAS Theatre, Business Matching and International Sourcing Programme.
The four-day event features an open forum concept known as Industry Zone that is tremendously hit with visitors and exhibitors. With Industry Zone, you can join networking coffee session, Halal masterclass, product spotlight, Halal market insights, country focus and panel sessions.
If you wish to gain more knowledge and exposure of the Halal industry, MIHAS also provides an in-depth discussion on the industry focused topics by the key speakers about the latest issues and trends, how do the industry progress with it and what measures are taken to overcome the challenges to name a few.
Be part of the largest halal trade show and enjoy the experience even more! Don’t forget to pre-register now to avoid the queue.