Malaysia has a strong coffee-drinking culture. The average Malaysian is said to consume about 2.5 cups of coffee per day. The rapid growing lifestyle of urban Malaysians has somehow played a huge part in contributing to the boom in the coffee industry. International brands like Starbucks takes this opportunity to tackle the local market and becomes a big player in the market.
Premium coffee concept store
Berjaya Starbucks Coffee Company Sdn Bhd which opened its eighth Starbucks Reserve store targets to open two to three of the premium concept stores annually to cater its customers’ growing interest in coffee knowledge.
A lot of locals are interested to learn about coffee and the various ways of brewing. That is what inspired them to open more Starbucks Reserve stores and the opening of the Starbucks Reserve Berjaya Times Square amplifies their strong passion for coffee and the ongoing commitment to continue providing coffee experiences and knowledge to the Malaysians.
Besides, they believe the rising tourist numbers also promise the turnover for the business.
Offer seven brewing methods
Starbucks Reserve outlets feature two bars – a main bar that serves core Starbucks products as in frappucino, lattes and a coffee bar offering seven brewing methods including pour-over, Chemex, coffee press, siphon, Black Eagle espresso, Clover and nitro cold brewing.
The first Starbucks Reserve store in Malaysia was opened at The Gardens Mall followed by Sunway Pyramid, Sky Avenue Genting Highlands, Publika, Desa Parkcity, Four Seasons Place Kuala Lumpur, Paradigm Mall Johor and the newly launched 5,000 foot flagship store at Berjaya Times Square.
30 Starbucks outlets annually
According to Sydney Quays, Berjaya Food Bhd’s CEO and Starbucks Malaysia and Brunei managing director, they would normally open about 30 Starbucks outlets a year with a capital expenditure of up to RM 60 million which would be a mixture of the normal outlets, Starbucks Reserve, drive-thrus and small-format stores.
To date, Berjaya Starbucks has 282 outlets in the country comprising 42 drive-thru outlets.