Mohd Amin Mohd Yussoff is neither your ordinary Interior Designer nor your usual run-of-the-mill entrepreneur. His firm EA Alam Reka Sdn.Bhd. (EAAR Group), a Grade G4 CIDB registered contractor, has been operating for nearly 10 years and has already achieved much success and fame in the Interior Design & Build industry.
In fact, Amin, who is the Creative Managing Director, has proven himself to be a driving force for excellence through believing in and exercising fundamental principles in his approach to his profession and business. For him, his fundamental principles are being creative always, having the passion for design and self-improvement, maintaining a growth mindset, and lastly but not least, fostering an environment of trust amongst all parties concerned.
Together with his business partner, Mohd Husni Daud, the Project Director, they have built a highly creative and progressive firm, currently based in Section U5, Shah Alam that has blazed pioneering trails in their field beside gaining a reputation for quality design and excellent workmanship. They have clinched and completed successfully a host of notable projects over the years. Some of their clients in recent years, include Samsung, Maybank, Bank Islam, Malindo Air, TNB, DBKL, JKR, University Malaya, Petronas, Putrajaya Holdings, PKNS and not to mention numerous
We started as a small ID consultant in early 2009 and since then have never looked back
“EAAR Group specializes in residential, hospitality, commercial, and corporate projects. To date, we have been involved in many major projects, one of them being the interior renovation of the Malaysian Parliament building while another project in progress currently is the Johawaki Hotel. We started as a small I.D. consultant in early 2009 and since then have never looked back,” Amin shared.
The Earlier Years
He also expressed, “I started out like everyone else from the bottom, as a student. I was initially enrolled in a graphic design certificate course in Johor Bahru but then quickly found myself doing a diploma course in Interior Design at UiTM Perak. Back then, I used to stutter and had difficulty communicating my design concepts. So I concentrated on going the extra mile when it came to my assignments. I would submit two designs instead of the required one or three designs instead of the required two, and so on and so forth. This helped me to do well in my studies.”
It was when I was doing an internship stint that I decided that I wanted to become a successful interior designer before the age of 30.
He added, “After completing my diploma, I worked for some months. After that, I did my degree course in Interior Architecture at
After completing his Interior Architecture degree course he worked again in the design field where soon after he was invited to start a company. Because he was already prepared mentally with the ambition of becoming the boss of his own firm, he was quick to take up the offer. His reaction was different when compared with most of his peers at that time who would not have paid heed to such an opportunity simply because their mindset was different from his.
His Struggles and Sacrifices
So he started his design consultancy in his early twenties together with his first business partner and worked very hard to make a success of it. However, it was not long after that his business partner sadly passed away and the business fell, and Amin together with it.
But soon afterwards, as fate would have it, Amin with much determination rose up to make the business a success the second time around.
My greatest reward in running my own business is in helping to create a future for my team members.
“In the early years we were faced with many challenges such as cash flow and management issues, as well as difficulties in learning leadership but we did learn and develop ourselves further. Actually, making mistakes is acceptable as it is part of the learning and maturing process, but it is stupid to repeat the same mistakes. I also learned not to consider myself smart because when I do that, that’s when I start making silly blunders,” he said and continued. “My greatest reward in running my own business is in helping to create a future for my team members whether it be them getting married or having children of their own or going for their pilgrimage to Mecca or even going for a holiday.”
Amin is married to a doctor who is doing a specialist course currently and expecting a baby soon. They live in Rawang where he can be near to both of his passions – family and work.
His Beliefs, Policies, and Attitudes
Interestingly, he believes that in order to make a mark in the industry, one must help create and promote design awareness amongst Malaysians besides one’s clients. He stresses that one must cultivate design consciousness not only within oneself but to encourage others to do the same too. In fact, he strives to start design trends that will change Malaysian interiors whether it be homes, offices, hotels, commercial places or any other place. A result of his beliefs is that EAAR Group has also gone into the area of branding and logo design (media & advertising) which helps with clients who want to have a new brand image to complement their freshly designed interior space.
When I decided to go into business I know I have to strive to be the best. And when I hold on to this attitude, the phrase ‘give up’ is not in my dictionary anymore.
When asked if he had been cheated before, he replied, “Yes, it happens sometimes, and it usually involves a subcontractor not doing their work properly or someone supplying inferior goods. But I usually focus on my staff who is supervising the job and make it their responsibility to rectify the situation and not to allow the same thing to happen again.” When asked if he ever wanted to give up as a result of a bad experience, Amin answered, “No, because when I decided to go into business, I know I have to strive to be the best. And when I hold on to this attitude, the phrase ‘give up’ is not in my dictionary anymore.”
His advice to those who are thinking of going into the Interior Design and Build line is to always aim to be the best, to have core principles that they can stick to and be committed and serious otherwise they will give up easily.
His Hopes for the Future
In response to another question, he concluded, “For EAAR Group to grow further, we need more talents and better cash flow in the coming years. But my hopes are that my firm will become a design hub, along the same lines as IKEA and that we will be able to establish a design college in the not too distant future. In the meantime, we are also working towards establishing a furniture factory and showroom branches as well as increasing our staff numbers which currently stands at nearly 30. However, it is my long term desire to educate the public on creative design concepts, which is a goal that most other interior designers don’t aspire to achieve.”