As a spectator, we rarely question or think about the work that goes into an event. We just attend and admire the props and lightings. However, for every successful event, there is a team of dedicated professionals like Myevent Production Sdn. Bhd. behind it.
Ever since it was established in 2006, the company has a strong emphasis on fine details, quality and creativity since day one. Hence, it has acquired a reputation to exceed its clients’ expectations. And behind this successful brand, is Roslan Misiran, the 48-year-old Tanjung Karang born entrepreneur who has a dream to introduce unqiue and advanced advertising media to the Malaysia society.
This is his story:
Professionalism goes a long way and people value that.
1. What is your background before founding Myevent Production?
After finishing my diploma in banking, I started my first job with Panasonic. I was there from 1992 to 2009. There, I was involved with various departments, from purchasing and IT to human resource. And somewhere along the line, I was asked to organise recreation activities for the staff. From annual dinners, sports day, charity night and treasure hunts, I was heading all the company’s events from A to Z. I had to source for sound and lighting, photographers, designs and printers. It wasn’t easy at the beginning, but I enjoyed it very much. I guess my talent for organising was put to good use. I was in love with it.
2. Why did you leave your job then?
Before I left, I was running my own enterprise in 2006. I had my own clients and staff. It was going well. So, I decided to quit my full-time job to pursue it further. While I enjoyed my job in Panasonic, I was spending precious time on somebody else business. To be honest, the reason why I started my own company was to share what I know and further refine my skill set.
For me, happiness can be achieved when I am together with my crew. And every day I am thankful to Allah for this. It is because of them that I am where I am today.
3. So, what do you look forward to the most during that point in time?
I would say to have a team who is willing to help build something with me. Not everyone in my team back then (and today) has a background in event management. We learnt everything together. The trials and errors. We grow together. We move forward together. I would say we have a really good relationship. Like a family. My longest employee has been with me for 11 years. [laughs]
4. That’s really long!
Yes, it is. Apart from freelancers, I have 19 permanent staff all together. And 6 of them have been with me for 10 years. The newest member is 3 years old. On average, I would say my employees stay with me for at least 6 to 7 years.
5. Still, it’s bold of you to step out from your comfort zone and start a business you have zero knowledge in.
True but I’ve been lucky enough to have friends who are experienced in this industry. They are willing to teach and share their knowledge with me. But you need to be the change you want to see. The key is to have no fear. For me, I have the dream and the drive to move forward. And nothing, not even fear, is going to stop me from reaching it.
6. What were some of the challenges faced when you first started Myevent Production?
Like all business, you need sales and cash flow to sustain it. Before going full time on Myevent Production, I had a salary to support it. It was a struggle when I have to pay for all the bills and costs without extra funds. Especially when it comes to equipment, I didn’t have the means to buy all of them. It costs an arm and leg for just one item.
The reason why I started my own company was to share what I know and further refine my skill set.
7. How did you overcome it then? You can’t run an event management business without equipment!
I joined a business networking circle which really gave me the support I need. When I don’t have it in my inventory, I can rent it from them or collaborate with them. This really minimises a lot of resource problem.
8. What is your secret to getting more sales?
I believe in giving your best in everything you do. You are your own brand. You need set a bar (or standard) and be satisfied with what you are delivering. Professionalism goes a long way and people value that. In every event, there is a crowd. And amongst there is where my next client will be. I don’t waste my timing hiring the salesperson. Word of mouth is the best advertisement a brand can have.
9. Since you have been in the industry for more than 10 years, does it get any easier?
[laughs] Not at all. In my line of work, the challenges never stop! Things can go out of control in a split-second. It’s unpredictable; specifically, technical issues. The only thing you can control is your mindset. My crew and I are trained to react to any problem efficiently. I can’t lie and say I know everything. I am still learning.
10. Tell us your favourite event to organise.
I like to get involved with anything educational. To date, we’re well known as the specialist when it comes to organising seminars. We are able to provide high impact seminars thanks to our expertise in sound and lighting. We have that wow factors most event companies do not possess. It really helps keep the audience awake and alert. For instance, we were part of the biggest seminar ever organised in Malaysia. There were 8,000 people who attended it. From the speakers to the crowd, we managed to keep everything running smoothly.
11. In your opinion, what is the most rewarding about running your own business?
Having my own team who supports me through the toughest of time. It’s something money can never buy. Happiness is not always about having money. For me, happiness can be achieved when I am together with my crew. And every day I am thankful to Allah for this. It is because of them that I am where I am today.
12. Do you have the formula to become a successful event manager?
I follow the 4 Cs principles:
- Clarity: I have a clear picture of what I have to deliver.
- Commitment: I am committed to what I have promised to provide. No compromise.
- Consistency: Even when I’m faced with a lot of issues and problems, I must consistently drive my way to achieve the target I’ve set.
- Certainty: In whatever I do, I am certain about what I have to achieve. This way, I am always focused.
13. What are your ambitions in terms of market growth for Myevent Production?
I hope to organise my own events one day. To host my own seminars, with my own speakers and all. Something which is purely by us.