1. Although it has become an iconic souvenir from Singapore, Irvin’s Salted Egg is founded by Indonesian-born Irvin Gunawan.
The Gunawan family moved to Singapore after the racial riots in Indonesia in 1998.
2. After obtaining his degree in commerce from Australia, Irvin opened an Indonesian restaurant business called Chilikong in Central Business District (CBD) area, Singapore in 2007.
However, business was not as well as he hoped. He closed Chilikong and started Irvin’s Seafood Cze Char in River Valley in 2008. The restaurant bestseller was Salted Egg Crab.
Then, a Malaysian chef gave Irvin the original recipe that eventually evolved into today’s Irvin’s salted egg recipe.
3. Seafood Cze Char moved to Upper Thomson and renamed as Irvin’s Live Seafood House.
At the same time, he opened Leban HK Café two doors down.
4. By then, Irvin has created a menu of all-salted eggs, including shrimps and chicken.
5. The seafood house closed in 2014 due to poor business, but Irvin got the idea to coat fried potato chips with salted egg sauce and sell them in bottles.
He sold them in a small booth at the CBD Area MRT station.
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6. The snack was a success. Sales multiplied by five to six times and exploded during festive seasons.
The brand slowly evolved from jars into the practical and modern resealable pouches we know today.
Although there are several competitors today, Irvin’s team is still the top consumer choice because it still made handmade chips.
7. His brother Ircahn joined in 2015 to oversee operations, marketing and communications.
Just recently, Irvin introduced its latest best seller, the Irvin’s Salted Egg Sauce