Tealive is born in Malaysia but raised for the world. This is so true, especially if we consider its rapid growth since its establishment in 2017. After Vietnam, India and Australia, Loob Holding is now entering China thanks to a joint venture with Zhejiang Boduo International Trade and Shanghai Panfei International Trade.
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According to CEO of Loob Holding Bryan Loo, the first 3 Tealive outlets will open in Shanghai in September, followed by one in Hangzhou. During his speech at the official press conference, Bryan has expressed Loob Holding’s entry into the Chinese market as a “personal victory” and a “defining moment” for the company.
While the journey to becoming a “global brand” is not easy, Bryan added that he is “extremely confident” that his team has what it takes to take the company further.
“Making Tealive a global brand is not just about pure business. Our brand must be mission-specific. We have a mission in every country that we enter, in every market that we touch,” Loo said, noting that he wants to share the Malaysian story to consumers in China. A menu and store design unique to China will also be created.
It is indeed a breakthrough as it was just early this May when announced his plans to open 140 stores in 3 Indian cities, namely Mumbai, New Delhi and Bangalore, within the next 5 years. It is reported during the signing of the master franchise agreement that for the first year of operation in India, Tealive aims to open 15 branches, with the first branch to be opened by August.
According to Loo, India is the second overseas market that the company has explored after Vietnam, which now has 5 branches and aims to open 25 more branches by the end of this year.
