As a child, Datin Dr Hasnorliza Abu Hassan (Dr Leez) has always dreamt of making a substantial difference in the world. And her journey began when the young ambitious Leez decided to pursue her master’s degree in Business Administration at California State University, Sacramento after completing her American Degree Program in Accountancy. “My husband and I met each other while I was studying there. After our marriage, we decided to return to Malaysia,” she shares, adding that she was working in the oil and gas industry before delivering her first set of twins. “I left the corporate world to join my husband’s business instead,” she narrates, “Amidst that period, I was also locally completing my doctorate in Business Management from Warnborough College as I wished to be closer to children.”
For eight years, Dr Leez has managed to learn various aspects of running a business through her husband’s company. Finally, she figured it was high time for her to make a mark with her own venture. “I started the premium laundry brand Sparkleen in 2006 before forming the Advance Development Learning & Advisory Academy (ADLA) to train the laundry workforce. Sadly, it didn’t turn out as expected, thus, I began lecturing at local universities,” she replies disheartedly.
Despite that, Dr Leez took a leap of faith and launched Leezarra, a modest clothing line for corporate millennial women in 2013. However, her biggest break came three years later. “I didn’t realise I was practising a healthy balanced lifestyle until others were pointing it out to me. So, I had a discussion with my business coach and we concluded that over the years, I have subconsciously created a unique system for finding the appropriate balance in my daily life,” Dr Leez informs. From then on, ADLA has become a leading school that focuses on teaching young entrepreneurs work-life balance while pursuing the business they love.
Under the umbrella of ADLA Group Sdn Bhd, Dr Leez has hosted talks such as ‘So Do You Want to Become an Entrepreneur?’ as well as numerous programmes. “Apart from organising workshops and events, ADLA also welcomes collaborations for corporate social responsibility initiatives,” the proud CEO elaborates. Nevertheless, her 20 years of experience and yearning to encourage lifelong learning sets the basis for the group. “When I first started my business as a young mother of six, it was close to impossible to seek any guidance on beginning a business while maintaining a healthy lifestyle,” she highlights. Despite the lack of resources, Dr Leez was fortunate to have been able to find her own path and make a success out of it.
Presently, ADLA aims to give back to the community by guiding young adults to grow into a wholesome being and help them realise their potential, limitations and areas they wish to explore. “Our S.A.F.E.R Business System Masterclass is about establishing a successful business foundation that can leave a legacy. It’s a thoroughly designed course and I strongly suggest those who are interested in starting their own business to participate,” the self-motivating businesswoman advises.
To top it off, Dr Leez was recognised as the Emerging Entrepreneur in 2016 by the Selangor Malay Chamber of Commerce among others. So, what is her secret to her achievement? “Asides from my family and loyal supporters, it is important to develop a good daily practice,” she points out, “For example, my schedule is based on my pillars of priority, which includes my faith in Allah, me and my family, finances, businesses and the surrounding community.”
And what is this dynamic mumpreneur’s life lesson? “Live life in moderation. Have a work-life balance. Learn fast from right sources and never stop learning. Be prepared to do whatever it takes to succeed without sacrificing your integrity. But more importantly, strive daily to be the best version of yourself and leave a lasting legacy!”